Welcome to Digital Optz
Your Fully Integrated Digital Marketing Solution
Digital Optz Builds, Manages, Analyzes, and Optimizes your Digital Program Solution to DO More.
Turn Traffic Into Patients
+ A/B Multivariate Testing, Heat Mapping, Usability Testing
Landing Page Development
+ Sub-Domains & Campaign Assets
Drive Targeted Traffic
Online Reputation Management
+ Review, Monitoring, Scoring, Review Acquisition
Local Profile Management
+ Monitor & Improve Local Search Engines & Directories
+ On-Page & Off-Page Link Building
Build Patient Loyalty
+ Targeted Campaigns, Behavior-Based Automation
Social Media Marketing
+ Audience Growth, Social Listening, Facebook Lead Ads, Promoted Tweets
+ Blog, New Site Pages, Lead Capture Offers
Generate Insights to Build Your Practice
+ Traffic, Leads, Cost Per Acquisition, ROI
+ Site Development, Mobile, Product Management
Full Stack Infrastructure
+ Hosting, Security, Speed, Git, Software Updates
Any agency can create websites, campaigns, and increase traffic. DO will be accountable for consistently delivering high ROI across digital channels, giving you a repeatable formula for growth in existing and new markets.
The DO Dashboard
The One Place to Run Your Insight-Driven Digital Marketing Program
DO’s proprietary Dashboard software enables you to examine your digital performance health in one convenient location. The DO Dashboard allows you to view your digital activity by critical metric and then provides recommendations for action for improvements.
Allocate ad spend in higher performing channels with lower average cost per lead.
Reduce campaign and resource waste.
Accelerate the most effective efforts.
The DO Dashboard provides the essential data insights to enable smart decisions for optimal digital performance in order to gain more new patients and engage your current patients.
Steps to DO Success
New Patient Growth
DO determines your specific issues and challenges converting website traffic into patients and solves them with cost-per-lead calculations and A/B testing to reveal your path to new patients.
Target Specific Conditions
DO gives you the ability to discover, target, and promote specific disease states and specialty high-profit procedures.
Traffic Analysis & Action
DO conducts competitor analyses to gain a thorough understanding of the market digital mix, revealing opportunities and challenges. DO continuously assesses the quantity and quality of traffic to your various digital channels to gain real-time insights, quickly making necessary adjustments to both extend and target your reach.
Growth Channel Strategy
DO develops data-driven, strategically-grounded campaigns with multi-channel, integrated, diversified communication channels to yield new patients.
Local Data Management
Reaching local patients is essential to success, but the local search ecosystem is challenging to navigate and time-consuming to manage. DO provides a single platform to easily manage and interpret the data, guiding you through this landscape, turning referral traffic into new patient opportunities.
Online Reputation Enhancement
Don’t leave your online reputation to chance. The DO Dashboard systematically monitors, measures, optimizes, and manages your online presence - an essential part of your fully managed digital program.